As a small business owner, you’ll be required to wear more ‘hats’ from CEO to salesperson, operations manager to bookkeeper, IT manager to marketer, there’s lots to do and not much time, budget or resources to do it. So, where do you start? The good news is that you don’t have to begin with a blank page. Learning from past mistakes can help steer your marketing strategy, but who said those mistakes had to be yours? Here are some common (and avoidable) marketing mistakes that could cost you time and money.